5 best tools for designing LinkedIn posts
In the fast-paced world of professional networking, LinkedIn is a major player. A well-designed LinkedIn post can dramatically increase your engagement, build brand authority, and make your message stick. The challenge for most entrepreneurs, marketers, and small business owners is that they aren’t graphic designers. Hiring a designer for every post is expensive and slow.
This is where online design tools come in. They promise to democratize design, allowing anyone to create stunning graphics in minutes. But not all tools are created equal. So, here are some of the top options to consider
Canva
Canva is a big name in the online design space. It has a massive user base and an equally massive library of features, aiming to be the one-stop shop for everything from social media posts to presentations and print products. In addition, Canva offers a decent free plan that works for basic needs. The Canva Pro plan unlocks premium LinkedIn post templates, a larger stock library, and features like a background remover and brand kit.
The Pro plan’s stock library is enormous, featuring millions of photos, videos, and graphic elements. It has a wide array of photo effects, filters, and text animations. Canva has leaned heavily into AI with its Magic Studio, which includes various tools. This is where Canva begins to falter. The interface is now bloated, with tools and features hidden behind multiple menus. For a busy professional just trying to make a quick, clean post, it can be overwhelming to navigate. The mobile app is powerful but suffers from the same complexity.
To sum up, the user interface is cluttered and overwhelming. Its popularity means its templates are overused, making your posts risk looking generic. The AI features are locked behind the Magic Studio, which can be confusing, and the pricing model can quickly become expensive for small teams.
VistaCreate
Backed by the printing giant Vista (Vistaprint), VistaCreate is a direct competitor to Canva. It focuses on providing a large library of templates and assets for social media and print marketing, leveraging its parent company’s ecosystem. While it does offer a free plan with a decent number of templates and assets, the Pro plan unlocks the full asset library, brand kits, and a background remover.
The Pro plan includes a very large stock library of over 70 million photos, videos, and vectors via its integration with Depositphotos. It has all the standard tools: photo filters, transparency, and basic text effects. It also features a Stickers library for more playful posts. Beyond that, it doesn’t offer much.This is a major weak point. VistaCreate is significantly behind the curve, lacking the advanced AI image generators or smart editing tools that are becoming standard elsewhere. You can publish directly to Facebook, Instagram, and Pinterest, but direct LinkedIn scheduling is notably less robust than on other platforms. The web editor is fairly straightforward but can feel a bit clunky and less responsive than its competitors. The mobile app is functional for simple edits but is clearly not the company’s priority.
So, the downsides are significant: it lacks advanced AI editing tools entirely, the editor interface feels slightly dated and slow, it has limited social media publishing options for LinkedIn, and the templates feel less business-focused and more generic.
Snappa
Snappa’s entire marketing pitch is about one thing: speed. It was designed from the ground up to be the fastest, simplest way to create a graphic. It intentionally strips away complex features in favor of a clean, no-fuss workflow. However, this means that Snappa’s free plan is extremely limited, allowing only three downloads per month. This essentially forces you onto a paid Pro or Team plan to do any real work.
While Snappa has a respectable library of free-to-use stock photos and graphics, it’s noticeably smaller than the libraries of its larger competitors. The effects and filters are very basic. You can add color overlays, blurs, and text shadows, but that’s about it. There are no advanced filters or complex effects. In addition, Snappa has almost no AI tools to speak of. It has a background remover, but that’s the extent of its smart features. It doesn’t have its own native scheduler. Instead, it offers a direct integration with Buffer, a third-party scheduling tool. This is its only real strength.
Snappa is simple and fast for basic graphics, offering a clean, uncluttered interface. However, it is too simple. It lacks the professional effects, filters, and text tools needed to create truly polished LinkedIn posts. The free plan is unusable for business, it has no advanced AI features, and it requires another subscription (Buffer) for scheduling. So, you will likely outgrow this tool in a day.
Desygner
Desygner positions itself as a more business-focused platform, with a strong emphasis on brand management and PDF editing. It’s built for companies that need to lock down brand assets and ensure non-designers don’t go off-brand.
When it comes to pricing, Desygner has a Free plan, a Pro+ plan, and a Business plan. The pricing structure is more complex, as its main value proposition is its brand asset management and PDF tools, which are targeted at larger teams.
Desygner provides access to a large stock library, including a partnership with Shutterstock on its higher-tier plans. It has all the standard editing tools, but its interface for applying them is not as intuitive. It has a few AI tools, like a background remover and an AI text-to-image generator, but they aren’t the primary focus and feel less integrated. It has a built-in social media scheduler, but its main focus is on content distribution within a company. This is Desygner’s biggest problem. In addition, the interface is clunky and confusing. It’s not built for quick, creative posts. Instead, it’s built for rigid, template-locked corporate content. Furthermore, the mobile app is powerful but has a steep learning curve.
On one hand, this tool is excellent for editing PDFs and for large companies needing strong brand-control features. On the other hand, it has a confusing and clunky user interface. It is overkill for a small business or solopreneur just needing to make a LinkedIn post. The workflow is slow and unintuitive, feeling more like an enterprise brand portal than a creative design tool.
PosterMyWall
PosterMyWall is the all-in-one marketing platform that hits the sweet spot between powerful features and exceptional ease of use. It’s built for busy professionals and small businesses that need to create high-impact, professional marketing content, from social media to print, without the steep learning curve or high costs.
In addition, PosterMyWall’s pricing is refreshingly simple and offers incredible value. The free plan is generous, and the Premium and Premium Plus plans provide access to the full suite of tools and publishing capabilities without the confusing per-user fees of competitors. Furthermore, a massive library of high-quality stock photos, videos, and audio clips is included, making it easy to create dynamic video posts for LinkedIn. It has a robust suite of text and photo effects, including curved text, drop shadows, outlines, and advanced filters that rival desktop software. This is a true game-changer.
Furthermore, PosterMyWall’s AI tools are intuitive and immensely practical. The AI text-to-image generator makes it effortless to create the exact custom visual you need, perfectly matching your vision. This, combined with a one-click background remover and other AI features, streamlines the creation process. This is where PosterMyWall truly dominates, with its Content Planner. It’s not just a design tool, it’s a marketing command center. You can publish and schedule your posts directly for LinkedIn, Facebook, Instagram, TikTok, X (formerly Twitter), Pinterest, YouTube, Threads, and even your Google Business Profile. This all-in-one capability is a massive time-saver. The interface is exceptionally intuitive. The editor is clean, logical, and fast. You can find every tool exactly where you expect it to be. The mobile app is just as powerful and easy to use, allowing for on-the-go creation and scheduling without compromise.
One of the biggest assets of PosterMyWall is the quality and specificity of its templates. While other platforms offer generic templates, PosterMyWall provides thousands of professionally designed LinkedIn post templates for almost all business niches and seasons. Whether you’re in real estate, tech, hospitality, finance, or healthcare, you will find polished, on-brand templates that are ready to go.
While every tool has its place, it is important to figure out the right option for your needs. So, weigh all your options, and make your decision carefully.
